In Milan everyone remembers that April 2000 where in an unknown via Tortona, in a disused factory, a surprise alternative and almost playful way of presenting the design complementary to what the Salone del Mobile did with its trade fair with an important commercial function arose. Thus begins the adventure of Gisella Borioli in design in the new Superstudio Più, with the complicity and the adhesion of her friend Giulio Cappellini, entrepreneur and open-minded talent-scout . Artribune wanted to make the point with an interview with the founder.

Twenty years have passed since the creation of Superstudio Più and the first design presentation, with Cappellini and a series of young designers who later became stars. What are the memories you are most attached to?

I remember with surprise when I called Giulio Cappellini, with whom I had previously collaborated for my Donna magazine, to see the portion of the delabré factory just bought by General Electric. It was just over a month before the start of the Salone del Mobile 2000 in which he thought to show the new products of Cappellini in a booth as usual...